Finding a Modesto Copywriter
Are you a Modesto copywriter? If so, chances are you have been wondering whether your marketing pieces are working or not. This is because marketing and copywriting have a way of working together even when they’re in different markets. As a copywriter, your job is to bring the various marketing pieces that you have written together with your sales letter to create a synergistic marketing mix.
If you’re wondering whether your marketing pieces are working, then you will want to pay attention to these two factors: targeted traffic and branding. You can test your marketing pieces by tracking the clicks on your links. If you don’t have any clicks on the links that you create for your target market, then you will need to do some testing. Check out the results of your landing page, ad, or ad group. Are the numbers changing as you add new marketing pieces? Make adjustments to your pieces to see if this is a problem.
Branding is important because it shows that you know your stuff. It also gives potential customers a good feeling about you and your business. A brand helps customers feel like they know what they’re getting – if they’re buying from a place that offers a reasonable guarantee, good customer service, quick transaction times, and the like. This isn’t to say that every store has a branded sign – sometimes a more generic “Welcome to our store” works just as well. However, a well-placed, well-constructed branding copywriter can have a great impact on a business’s image.
In fact, branding is so important that you should find a copywriter who specifically writes marketing pieces. Some Modesto copywriters only write sales letters, which aren’t really copywriting at all, but rather just sales pitches. You don’t want someone writing marketing pieces that are only going to put a bullet in your business – instead, find a professional that writes solid content and has a proven track record for success.
A professional, reliable marketing copywriter also knows how to package a marketing piece so it’s effective in print. Think about it – if you buy a product in a brick-and-mortar store, you take it home, open the wrapping, and read the fine print before you make your decision. With a marketing piece, you have to look beyond the actual product itself and focus on the benefits of the company. Sometimes it’s easier to convince a person with a cold call to buy something that they’ll later be convinced to buy when presented with the facts of the product.
A good copywriter also understands SEO (Search Engine Optimization). If you can’t get your website in the first page or two of search results, chances are you won’t get many customers. A good copywriter will know what words to use in order to increase your ranking, and he or she will be familiar with the proper way to insert keywords. In fact, it’s not uncommon for some copywriters to work with an SEO expert – they can do all of the work for you while you focus on building your business.
For many business owners, the benefits of hiring a professional are worth the money they pay. Even if you aren’t planning to write your own marketing pieces, you should consider hiring a copywriter. If you are a small business owner, you’re probably too busy to worry about your copywriting. However, if you have a large business or you write a lot of business-related material, it might be wise to hire someone to do some copywriting for you. You don’t want to do all the work yourself, but it’s a great way to expand your business. For a small price, you’ll be able to reach a lot more potential clients.
There’s no need for you to feel overwhelmed by the decision. Just look for a company that offers affordable rates and reliable services. Be sure that they can produce quality marketing pieces for you. And most importantly, don’t take this task lightly. Hiring a competent copywriter can make a big difference in your business – so choose wisely.