Tips For Writing Better Copy For an Inglelwood Copywriter
When you’re a freelance copywriter, it’s essential to have a proven track record. You can check this out by asking previous clients about their experiences with the copywriter. They’ll surely tell you what they thought of his performance and if they’re happy or not. For instance, if there’s a problem in advertising your product, you need to be able to call up that copywriter again and make them understand the situation. A good copywriter will listen and fix the problem the first chance he gets.
SEO – It’s not just about writing good copy. Your social media marketing campaign must also include search engine optimization. SEO will help you get high rankings in search engines like Google, Yahoo, and Bing. If you want to see your website on the first page of search results, you have to optimize your web pages and posts.
SEO is a little different from copywriting. Social media isn’t about selling. Rather, it’s all about telling your audience what they want. A good copywriter will talk about your products, features, benefits, and appeal but won’t try to sell you on anything. They will encourage their readers to engage with them and share their comments and thoughts. So, if you want to see results in social media marketing, have a copywriter that is 100% SEO-friendly.
Content is King. It’s all about making sure your customers are always well-informed and always want to learn more. That’s why your content should be original and informative. That’s also why you shouldn’t hire just anyone to write for you.
B2C – You also need to target your audience and make sure you reach them. The best way to do this is to offer something to them that is of value. Offer them a free eBook or report. Ask them to sign up for your list. Offer them something of real value – even if it’s a free gift – so they will tell their friends about you and the opportunity they are getting.
Bacterial – Your marketing should always come with a call to action. A good way to do this is to offer people something for free. For example, offer an eBook or report download after they subscribe to your list. Another form of free marketing is to set up a blog and offer tips and ideas that can help them. Be sure you follow up with them every step of the way.
Content Driven – It doesn’t matter how much content you have on your website. If you don’t use content that is well-written and targeted towards your audience, people won’t be convinced to buy. So, it’s important to always have a balance of articles, video, and social media for people to get the full benefits of your website.
Follow Up. Inglewood copywriters know that it’s not enough to just get a subscription. You need to follow up to ensure they’re getting what they want. Make it easy for them to contact you – by sending them occasional newsletters with sales and promotional information. Don’t leave them hoping to get a hold of you. Follow up every step of the way.
Test Drive. This is especially true if you’re just getting started. Send them a short teaser page and see if they respond. Then gauge their interest by offering them a discount if they take the time to visit your site. Use this as a sort of “pre-sale” for traffic.
Don’t Be Afraid to Say No. Your first contact as an in-house copywriter will not be easy. The most common mistake that new writers make is being afraid to say no. Sure, you might have a few clients who are easy to get along with. But what about those who have trouble following up?
You Don’t Get a Second Chance Now. If you make a mistake in the delivery of a product or a pitch, you’ll immediately get bad reviews and traffic drops. Yes, you’ll get a second chance now, but don’t expect for that to last long. You need to deliver excellent results for your clients right away in order to sustain business.
Be Honest. One thing that an Inglelwood copywriter absolutely must know and understand is that if they don’t completely agree with your approach to a client’s campaign, they aren’t likely to get that client back. Be forthcoming about how you would like to see things change – even how you’d like to get paid more. But also be honest about the drawbacks of your approach in a specific situation. This may be the one thing that separates the successful from the unsuccessful.