A Huntington Beach copywriter knows that the key to making a business, community or political campaign successful is to build a strong and effective “call to action.” In today’s age, that means getting people to take a “clicks” or a decision to act. In most cases, that means getting people to act in a “second-by-second” fashion-to respond in kind when given a choice. That kind of response creates a strong, consistent call to action and a higher conversion rate.
Whether you are attempting to win a local election, spread a marketing message about your business, launch a new product or service, or create an ebook, you will find that the success of any given campaign depends on strong and consistent calls to action. And that’s exactly where the job of a competent Huntington Beach copywriter comes in. Writing crisp direct response copy can be the difference between turning in a stellar performance and wasting time and money.
So, what types of direct response advertising can a copywriter design for your business? The answer depends on the audience and the message you hope to convey. Let’s look at a few of the many ways that you might use direct response writing for your business.
Local business. Maybe you are an entrepreneur who wants to establish a beachside empire. Your customers live in or around the beach, so it only makes sense that you’d want to turn your customers into beach copywriters by telling them how to engage with your brand. To do this, you would tell your beach copywriter to “tell the people what to do” by designing a brochure or direct mail piece that offers the basics of your product or service and directs the reader straight to your website. You might also tell the copywriter to “give away” a free “bio” page or report on your products or services in order to generate customer loyalty.
International business. Perhaps you have a multinational conglomerate that operates in multiple countries. In order to grow your business and improve employee morale, you need to expand your advertising options beyond your national borders. You might design direct response pieces that feature an individual manager from each country and then call upon all of them to promote your company at a convention in Las Vegas.
Online advertising. If you have an online business, you probably have a website. It is very important that you design a direct response piece to market your website, since without traffic, no one will know what your business is. A professional copywriter can help you do this by crafting a catchy headline and creating compelling copy that makes your website worth visiting. You could even send out a “thank you” email after a successful visit!
Magazine advertising. Even though magazines are primarily for adults, they do have a segment made just for teenagers. Many advertisers target this specific audience and give them special inserts with coupons or special product discounts. If you are a teenager, you can look forward to receiving a copy of your high school yearbook as a birthday gift. If you are a young professional, you can receive your own copy from your employer. By designing a direct response piece, you will be sending a message to your audience about your company while also making a lasting impression on the people who read it.
There are many other ways that a qualified Huntington Beach copywriter can help your business, but these are some of the most common. The job may be daunting, but with the help of a competent professional, you can turn the task over to him or her and rest easy knowing that your business will soon be on its way to achieving success! Just make sure you trust the person who will be doing the writing for you and that you feel comfortable around him or her. Remember, the words you say will define you and your business long after you are gone from this world!