As a Certified Marketing and Sales Copywriter, you are responsible for providing exceptional magazine articles and content to your client companies, corporations, educational institutions, non-profit organizations, government agencies and other businesses. This is one of the most lucrative positions in today’s world of marketing and copywriting services. If you have mastered all the skills and knowledge bases required in this industry, you can create outstanding magazine articles that can achieve high sales conversions. To become an excellent Arkansas Copywriter, you will need to know how to write technical copy that will attract customers and sell products or services.
It is not enough to produce magazine articles that are beautifully written and compelling. You must also know how to make them appealing to your potential readers. For example, many people take time to read magazine articles. After reading them, they are less likely to make a purchase decision. Your sales copy must appeal to them on several levels. By doing so, you will increase your conversion rates.
Technical articles that are written to provide information to a reader about a product or service are more appealing than magazine articles that are merely promotional. People tend to make more action after they are given useful, clear information. This is why so many magazines offer product reviews. The technical and detailed reviews to help your clients make informed decisions. When you include product reviews, your readers will see that you are an expert in your field and are able to provide them with quality information.
Another way to ensure that your clients will be attracted to your sales copy is by using language that will be understood. If you choose technical terms in your writing, you may alienate your readers. For example, if you write a magazine article on a new excavator, you should not call it an excavator but call it a Bobcat. Inventive phrases like “the newest model” or “the new digital cameras” may sound interesting, but you need to know your audience. Even though such phrases sound good, they may turn off your potential clients.
You have to be specific when describing your products or services. For example, if you sell tires for winter seasons, you should never say “winter tires” but only “tires for winter”. The same holds true for any other type of product or service you are offering. You can even use hyphens, as long as you make sure they are used.
Make sure that you are not trying to sell your customers more than they already have. A good copywriter understands that he/she has to present the best sales copy possible in each magazine article. That means you will have to take care of technicalities. Telling your customer to call you back or buying the product may seem like the right thing to do at first, but when you call back or buy the product, you may find that your competitor has a better offer.
It is important that you make technical details sound easy to understand. Remember that your magazine or ad will have a technical side and a simple, straightforward side. The difference is not necessarily in how much you are charging. It is sometimes in how you communicate technical aspects. For example, if your customer wants you to send him/her a technical instruction manual, make sure you explain that clearly.
Do not oversell your product or service. People do not like getting ripped-off. If you know your product or service is great, stick to what you know. If you don’t, you will lose potential customers. Also, make sure you do not promise something that cannot possibly be delivered. Sticking to what you know will help you stay afloat in the competitive market.